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About The Village

Rooted in the High Country

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The Village on the Parkway is the result of a partnership rooted in both experience and a shared connection to the High Country.

A Thoughtful Approach to a Familiar Place

Oak Hill Management, the owner and steward of the property currently known as The Shoppes on the Parkway, brings a thoughtful, long-term approach to commercial development and operations. For their team, this project is personal. With deep ties to the region, from Morganton to Hudson to Boone and summers spent in Blowing Rock, the vision for The Village on the Parkway is shaped by a genuine understanding of what makes this place so special.

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The Right Partners for the Right Place

Recognizing the opportunity to introduce residential living into the heart of the development, Oak Hill set out to find the right partner. They looked to the High Country itself, seeking a team with a proven track record and a deep respect for the market. Time and again, one name surfaced.



Foscoe Companies, led by CEO Jay Harrill, has built a legacy of creating communities that reflect the way people truly want to live in the High Country. Their portfolio includes Echota, a 600 residence master planned community widely recognized as the premier multifamily development in the High Country. Known for their quality, attention to detail, and lasting value, Foscoe brings decades of local expertise in residential and multifamily development.


Foscoe Companies logo over a misty aerial view of forested homes in a mountain neighborhood
Foscoe Companies logo over a misty aerial view of forested homes in a mountain neighborhood

The Right Partners for the Right Place

Recognizing the opportunity to introduce residential living into the heart of the development, Oak Hill set out to find the right partner. They looked to the High Country itself, seeking a team with a proven track record and a deep respect for the market. Time and again, one name surfaced.


Foscoe Companies, led by CEO Jay Harrill, has built a legacy of creating communities that reflect the way people truly want to live in the High Country. Their portfolio includes Echota, a 600 residence master planned community widely recognized as the premier multifamily development in the High Country. Known for their quality, attention to detail, and lasting value, Foscoe brings decades of local expertise in residential and multifamily development.

Built on Legacy. Designed for What’s Next.

Together, Oak Hill and Foscoe are reimagining this central Blowing Rock location as something more. The Village on the Parkway is a natural evolution, blending walkable retail, dining, and residential living into a cohesive experience designed for both today and the future of the High Country.

Two people sit at a café table outdoors in front of a brick storefront.

A Shared Vision for the Future of the High Country

Foscoe Companies, led by CEO Jay Harrill, has built a legacy of creating communities that reflect the way people truly want to live in the High Country. Their portfolio includes Echota, a 600 residence master planned community widely recognized as the premier multifamily development in the High Country. Known for their quality, attention to detail, and lasting value, Foscoe brings decades of local expertise in residential and multifamily development.

Group of 15 adults posing together outdoors under a covered stone structure.
Group of 15 adults posing together outdoors under a covered stone structure.

A Shared Vision for the Future of the High Country

Together, Oak Hill Management and Foscoe Companies bring a thoughtful, long-term approach to this Blowing Rock destination. Oak Hill’s deep regional roots and stewardship, paired with Foscoe’s proven track record, shape a collaboration grounded in place, purpose, and enduring quality.